Introduction

This document outlines the correct use of the official New Jersey Makers Day name, colors, and logo. Strict adherence to this guide is a requirement for all New Jersey Makers Day participating sites.

Background

New Jersey Makers Day is a nonprofit organization whose mission is to celebrate maker culture across the Garden State. This all-ages event connects individuals with libraries, schools, businesses, and independent makerspaces that support making, tinkering, crafting, manufacturing, and STEM-based learning.

These opportunities are made possible due solely to the support of corporate and charitable sponsors. In order to obtain these sponsorships, it is critical for New Jersey Makers Day to maintain consistent branding across the hundreds of participating sites in New Jersey.

In return, New Jersey Makers Day is able to provide all participating sites with opportunities for professional development, promotional posters, artwork and digital marketing materials, press releases and other templates to aid in outreach and programming opportunities for your organization. New Jersey Makers Day also provides select sites with grant funding to help drive innovation and new opportunities in participating sites that have access to fewer resources.

Name

The correct name is New Jersey Makers Day. The correct acronym is NJMD. All promotion including, but not limited to, event calendars, posters and other signage, press releases, blog posts, and social media posts should be branded as A New Jersey Makers Day Event.

Logo

There are two options for appropriate branding. Participating sites may either 1) use the official New Jersey Makers Day logo, or 2) use the A New Jersey Makers Day Event logo. One of these two logos must appear on all promotional materials. This logo may appear alongside logos from other sponsoring organizations, including the logo for the participating site organization (i.e. school, library, museum, etc).

Using the Logo on Printed Material

Minimum size: 50 x 15 mm

File types: Use high resolution files including .TIF, .PDF, .AI or .EPS format.

Using the Logo on the Screen

Minimum size: 250 x 75 px

File types: Use low resolution files including JPG and PNG formats.

You can access logo files in all formats at: njmakersday.org/index.php/promotion-marketing-kit

Colors

The New Jersey Makers Day colors are a vital part of our brand identity and must be used on all New Jersey Makers Day promotion, both online and printed. It is important to give the below Pantone® codes to printers you are working with, and to use the below RGB codes when working in graphic design software like Adobe Illustrator and Inkscape.

Teal
Pantone: 7716 C
RGB: 19, 168, 158
CMYK: 89, 0, 6, 34
HEX: #13a89e

 

Orange
Pantone: 7579 C
RGB: 241, 89, 42
CMYK: 0, 63, 83, 5
HEX: #f1592a

 

About New Jersey Makers Day Text

The following is a standard introduction to New Jersey Makers Day, which can be used when producing promotional materials such as press releases, flyers, websites, etc:

New Jersey Makers Day is a celebration of maker culture across the Garden State. This all-ages event connects individuals with libraries, schools, businesses, and independent makerspaces that support making, tinkering, crafting, manufacturing, and STEM-based learning.